About us
Our Story: A Love Affair with Tea
in THÉORY was born out of a lifelong love affair with tea that began with a simple sip. Our founder, Mina, embarked on her journey as a child in France, where she spent memorable days with her family. While the adults enjoyed sipping wine at dinner, Mina was introduced to the delightful world of caffeine-free hibiscus tea, serving in wine glasses to foster a sense of inclusion. This unforgettable first sip ignited a passion for tea that would last a lifetime.
Sourcing with Heart and Soul
We go the extra mile to find the best tea leaves and ingredients from around the world. Our partnerships are built on shared values of quality, sustainability, and love for tea, ensuring that every cup of in THÉORY tea warms your heart and soul.
With each small batch we create, we celebrate the natural variations that make every blend uniquely delightful. Choosing in THÉORY means you're not just picking a tea, but starting a flavorful journey full of surprises.
A Friendly Community of Tea Lovers
We're big believers in supporting small businesses and local stores that share our passion for tea. By sourcing from these wonderful partners, we ensure the highest quality ingredients and help nurture a thriving community of tea enthusiasts and entrepreneurs.